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Days of Wine and Roses at Sheraton Addis Ababa
by Jerry W. Bird

My inner child loves surprises, and to discover a freshly cut sweetheart rose from the horn of Africa nestled on one's pillow is a touch that transcends time and space. This was the first surprise the Sheraton Addis reserved for our group, and much more awaited us the next morning as we explored the halls, nooks and crannies of this elegant hotel and its spacious, luxuriant, terraced grounds. Later, we discovered ornate vases of Ethiopian roses literally everywhere; in the restaurants, around the lobby and corridors, at the pool-side, and at a festive wedding we attended on our first evening there. Freshly cut roses perfumed the air at other locations throughout the city.

After asking around, we discovered that these fragrant blooms were home grown &emdash; a budding new industry that's capturing hearts and markets in Europe and the USA. Since Addis Ababa means "new flower " in Amharic it is significant that this 8-year old cut flower business is flourishing nearby. Water for continuous irrigation of the flower beds is pumped and gravity-fed from Lake Zama. Already exporting over 100,000 roses weekly and employing over 200 workers, Meskel Flowers, is expected to more than double in the next few years.

The other side of the equation came that same night on the Sheraton's broad balcony, as we watched the "dancing waters" pulsate to a classic symphony. It was the discovery that Ethiopia has become a wine producing center. Prior to dinner we were treated to a domestic dry red wine produced by the Gouder company. Our host was quick with a local quip -- "Champagne is good, but Gouder is gooder." Ethiopian vintners also make a palate pleasing dry white wine.

When asked about our stay in Addis Ababa during February and again in May of 2000, I state emphatically that the whole time was one extended celebration. Few times in my life have I felt so much at home, laid back and yet so very special. The hospitality began with the staff at the pleasant hotels we stayed at, and extended to so many of the people we met, from local tour operators to embassy staff, merchants, tour guides, doormen, you name it.

Luxury Collection:
As one of Sheraton's "Luxury Collection" hotels, the Sheraton Addis combines Ethiopia's richest cultural elements and traditions with international and neoclassical architecture. Aware of Addis Ababa's position as one of the world's great crossroads of the aviation age, Sheraton offers upscale banquet and conference facilities for up to 1,500. The hotel's state-of-the-art Business Center provides secretarial and computer services, with e-mail and fax-printout.

Location, Location, Location: The Sheraton Addis is conveniently close to the Capital's key attractions and historic sites, including Ethiopia's National Palace, the National Museum, St. George's Cathedral and the "Merkato," Africa's largest open air market. For relaxation in soothing waters, the famous Filwoha Springs thermal baths are nearby. The United Nations Center is just 5 km from the hotel, and it's a 7 km taxi ride to the International Airport.

Sheraton Addis offers the largest and most prestigious banquet and conference facilities in Ethiopia, providing over 1,500 sq. meters of meeting space. The 9 main meeting rooms can be subdivided into 12 and includes the magnificent Lalibela Grand Ballroom with a capacity of up to 1500 guests. The hotel has 5 restaurants: an Italian, an Indian, a French Gourmet restaurant, a pool restaurant specializing in barbecue, and an all day dining room.

PO Box 6002, Woreda 14, Kebele 24, Addis Ababa, Ethiopia .
Tel: (251) 1 - 171717, Fax (251) 1 - 172727

 

Jerry W. Bird is President of the Africa Travel Association (ATA ) Canada Chapter, Editor and Publisher of Africa Travel Magazine, and Webmaster for the ATA site www.africa-ata.org. He also publishes Air Highways Magazine, the Journal of Open Skies, featuring aviation, tourism, transportation and business worldwide.

His career began with the Edmonton Journal Daily Newspaper in Western Canada and later expanded into the full spectrum of media - radio, television, magazines and Internet. He has won international awards for creativity in audio visual and print production.
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