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Ethiopia seeks to create a Fashion Empire

(photos to come)

Fashion Week comes to Addis Ababa in 2004: Addis Ababa fashion week is scheduled for 10th to 14th May 2004 in Addis Ababa Ethiopia and the main source of foreign designers is expected to be from Italy as have already expressed their interest also designers from Senegal, South Africa, Ghana, Sweden, Denmark, England, and the United States are expected to participate in the fashion week as well as several local Ethiopia designers.

The Organizers for the first ever Miss Universe Ethiopia Beauty pageant in Ethiopia are banking on Miss Universe Ethiopia to be the catalyst that launches an Ethiopian fashion empire of sorts.

Organizers have officially dubbed the yet to be crowned Miss Universe Ethiopia a FASHION AMBASSADOR and her main role will be to travel the world and show the world Ethiopian fine textiles and fashions at international beauty contest, fashion shows and exhibitions, the start of her reign also see the first ever national fashion design competition to get young Ethiopian fashion designers to compete for the rights to design her National costume and evening gown that she will wear at the miss universe contest in June 2004.

Following on from the Fashion design contest the Organizers have planned the first ever Addis Ababa Fashion week, just before she leave for her first ever participation at the miss Universe contest,

At the 2004 Addis Ababa fashion week, Ethiopian and Foreign designers will be able to exhibit their collections, and the collections will be modeled by the finalist of the Miss Universe Ethiopia beauty pageant, and it is hopped that this will prove a valuable platform for young Ethiopian and African designers many of whom never get an opportunity to hold or attend fashion shows due to the high cost of

doing such. The organizers expect Addis Ababa fashion week to appeal primarily to younger fashion designers, and they are very excited about the prospect of have in an Ethiopian fashion week. (more to come)

http://aafashionweek.tripod.com

Elyse White of the Africa Travel Association's New York Chapter was the belle of the ball; few would believe she is past 95. In Africa, she has found her own "fountain of youth" reflected by an upbeat attitude. In our opinion, Travel and fashion go together like bananas and cream. The "Upbeat African look" is not limited to evening wear or special events, it's expressed in a variety of ways. For instance our photos of delegates on safari makes its own point; you can look your best on the desert or Savannah, just as you can at a convention gala or cocktail party.

Watch for a Focus on Ethiopia Trade and Tourism
in the October 2004 edition of Africa Travel Magazine.